https://www.youtube.com/watch?v=H1GE6sdpS8Q
California Crafted Cabinets and
Exclusively for Builders. By Builders.
1.0 LOGO
In celebration of the firm’s 40th anniversary, we are launching the Barbosa “BORN TO BUILD” branding campaign. Our new innovative logo is a timeless, yet modern wordmark, with crisp line-work, representing a classic bold architectural aesthetic. The Barbosa name is THE BRAND! No longer in need of attempting a cabinet look or feel. The creative taglines will do the heavy lifting as the brand descriptors.
2.0 ICONOGRAPHY
The Barbosa Logo is the combination of two separate elements: The Logo type and the icon (which constitute the indicia), next to the logo type and tagline.
The icon represents two “B’s” relating to the Barbosa two syllables, adding bold dimension and depth, resulting in an architecural and cabinet-like rendering.
3.0 BADGES
The Barbosa badge aims to present brand details in a single visual image. The vintage flair is hip again “old wine, new bottle”. The Barbosa badge is designed to be used in print campaigns, employee and customer merchandise efforts, and transportation and HQ signage.
4.0 COLOR PALETTE
CORPORATE COLOR SYSTEM
Beyond our logo, color is the most recognizable aspect of our brand identity. Colors were selected that reflect our bold, technology driven modern inspiration. Using color appropriately is one of the easiest ways to make sure our materials reflect a cohesive Barbosa image or visual story.
BARBOSA COLORS
There are six Barbosa colors. One color in combination with black and white, should lead on an application. General guidance in proportions is provided in the color wheels on this page.
Do not use more than one color on the same page unless you are working with graphs and charts. Using colors together within an application, colors may switch in order to divide sections or topics of communication (as employed in this guidelines document).
When using the colors in this way, there should always be a clear and simple logic for the changing of the colors within the application.
PANTONE
Closest Barbosa Red matches are: 7625 C and 7417 C.
5.0 TYPOGRAPHY
Exclusively
for builders,
by builders.
BORN TO BUILD
Barbosa, with over 40 years’ of experience dedicated to the new construction segment, has created product lines specifically for the home builder. Whether a nationally recognized, regional, local or custom builder, Barbosa has the experience, expertise and resources to deliver.
Barbosa delivers 100% of everything we manufacture, utilizing our own delivery fleet with dedicated personnel to insure all deliveries are on time, complete, and in pristine order.
6.0 SIGNAGE
7.0 PRINT
Corporate business cards with the new Barbosa color palette and re-use of wordmark line-work result in a bold contemporary image, combining a modern grid with a timeless look and feel.
